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Mereway Kitchens launch premium programme

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One of the longest established high quality British kitchen manufacturers, Mereway has launched a Premium Partnership programme for dealers that will support and reward those retailers selling the Mereway Kitchens portfolio.

The programme which has been successfully piloted in a number of areas will be rolled out across the entire network this month and includes 170 dealers.

According to Mereway’s Sales & Marketing Director Graham Jones, the move will strengthen relationships and provide retailers with an unrivalled range of benefits. “The programme is extensive and includes a number of highly attractive elements that make it extremely valuable. The most significant of these is the inclusion of preferential buying terms with selected trading partners that will generate substantial cost savings for our Premium Partners.”

The trading partners, Blanco UK Ltd, Caple Appliances, Marble Building Products and Westag & Getalit have been selected because they already have strong relationships with Mereway and its dealership base.

“We also offer a strategic business support service for retailers that are starting up, providing hands on advice and expertise that will help them build a successful and sustainable business,” says Graham.

Three levels of membership are available, Bronze, Silver and Gold with additional Premium Partnership benefits available to those that are eligible to join the programme at the highest level. Benefits include training, marketing materials, advertising, PR support, website listings and window signage.

“We are confident that this programme sets new standards for our industry and will contribute to the continued growth of the Mereway brand in the consumer market place,” concludes Graham.

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